Thakur gets his revenge

This is probably the most forwarded viral done by Webchutney. Many of you would've seen this, but those of you who haven't, do it now. Keep your speakers on.

I see double

On TV, I do not see the same ad repeating back to back. In a magazine, I do not see the same ad appear twice, side by side. Why then am I forced to watch the same commercial twice over in cinema theatres?

A dark lady turns fair, thanks to copious amounts of a certain white paste. The dark world--that had been hitherto very unfair to her--also turns fair, and the lady suddenly turns into an air-hostess. You heave a sigh of relief that the ordeal is over. For you and for her. And then, she starts all over again.

It's probably got to do with ad slots being sold in large chunks and advertisers being forced to run their short films twice to fill those slots. This might make monetory sense for the theatres, but makes no sense for the advertisers and their brands.

Spare the air-hostess and spare the audience. Just once is enough. Not everybody is James Bond.