Creative slowdown

Slowdown is surely taking its toll on creativity, among other things. After the funny Finnair ad that I recently wrote about, it's now the turn of Singapore Airlines to get absurdly literal.

Making your customer smile

A Southwest Airlines flight attendant has turned the safety announcement rigmarole into an entertaining performance. When a service makes the customer smile, the brand checks into a cosy room in the consumer's mind.

Hat tip: John O'Leary

It's a bird, it's a plane, it's a joke!

Started this morning with the best workout: a hearty laugh. This ad stared out of the newspaper. I stared back , and then laughed my lungs out.