"Baithoongi piya Bolero mein"

While brand managers and ad agencies "strategise" in conference rooms, sometimes brands get a fillip from unexpected quarters. This hilarious folksy video that sings paeans to Bolero (an SUV from the Mahindra stable) has surfaced on YouTube.

The song takes digs at many automotive brands including the likes of Honda City, Indica, Tata Sumo and even the Scorpio (which comes from the same Mahindra stable).

Somebody tweeted the link to Mr Anand Mahindra, the Vice Chairman and MD of Mahindra & Mahindra Ltd. and he retweeted the link with his comment:

Marketing is not just about "creating" a buzz, it's also about spreading the buzz.

Hey fever

For some reason, some brands try really hard to sound cool & trendy on social media. Nothing wrong with that as long as it sounds natural and apt. However, sometimes the 'coolness' turns so robotic that it teeters on the edge of civility.

For instance, Nokia India, in its tweets, seems so attached to "hey" that almost all their responses begin with that word!

Hey there Nokia, wats wid connectin ppl?