For some reason, some brands try really hard to sound cool & trendy on social media. Nothing wrong with that as long as it sounds natural and apt. However, sometimes the 'coolness' turns so robotic that it teeters on the edge of civility.
For instance, Nokia India, in its tweets, seems so attached to "hey" that almost all their responses begin with that word!
Hey there Nokia, wats wid connectin ppl?
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