I thought you just loved queuing up

...but the findings of the Queue Frustration Survey have opened my eyes.

agencyfaqs! reports:

...consumers are signaling loud and clear that they are just not in favour of queuing up.

Research, I guess, is the new-age imperative. It adds more push to the argument, especially if one is trying to push a mediocre ad campaign. ("It will be difficult for the CEO to bounce a campaign if it's backed by research.")

What next? Probably we'd need research to tell us that 3 out of 4 people form 75% of the population. Or that bread almost always falls on the buttered side.

Now laugh, because research has shown that those who laugh frequently last 68% longer than those who don't.