Hitting the nail on the headline

My last post was about headlines gone awry. This one is about a headline that hits the nail on the head.

Full-bodied headlines

Headlines like this are proof that we often know what to say but don't know how to say it. "How do you always know when I'll need the supplies?" would have been much easier to process.

Here's a grab from the homepage of the same company. Three font colours, two font sizes and two pairs of quote-marks in the headline just to make the immensely complex sentence at least look processable!!!

Tom Peters doesn't click

...on banner ads.