Thursday 18 June 2009

The extra mile is where the WOWs are

In a recent post on Tompeters.com, author, speaker and consultant Steve Yastrow argued that in each customer interaction, one must aim to be "irreplaceable." The post sparked an insightful debate in the comments section (Yours truly couldn't resist to add in his two bits).

I think trying to be irreplaceble is good advice for people as well as brands. It's only when you try to walk the extra mile that you can deliver WOW experiences like the one narrated in this video: