Promoting your company through your corporate blog

...may not be as easy as it sounds.

Lauren Turner, an Account Planner with Google, saw business opportunity in a film release, and posted this on the Google Health Advertising Blog.

Then all hell broke loose and strong reactions poured forth like the Bombay monsoons.

Lauren posted a rejoinder about how her opinion need not necessarily be Google's too.

The reaction (somewhat extreme, methinks) to Lauren's post makes one thing clear--netizens see corporate blogs as an extension of the organisation's official communication.