"Google is not God"

"It's a machine, a superb machine that benefits millions, but it's still just a machine. And what it turns up can have remarkably deleterious impact on hardworking people and businesses," says the founder of a firm that claims to "defend you and your family's good name on the Internet."

This story on Forbes.com tells you what some people do to save themselves from this "deleterious impact".

In my next post, I will focus on the Online Reputation Management brouhaha.