Picture this. An ad that you find terribly irritating appears on TV. You pick up the remote and switch channels immediately. The 'click' on your remote is captured and fed into a feedback system for the advertiser.
This is already happening in the US--albeit in a limited manner--thanks to Google's deal with EchoStar's Dish Network. Google's plans obviously go beyond just a feedback system. The Internet giant's foray into television advertising is a step towards changing the way TV ad inventories are bought and sold.
"Can Google Crack the TV Ad Market?", asks Brian Morrissey in a piece on Adweek.
[Pic credit: Michael König]
Monday, 1 September 2008
Remote sensing
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