A Southwest Airlines flight attendant has turned the safety announcement rigmarole into an entertaining performance. When a service makes the customer smile, the brand checks into a cosy room in the consumer's mind.
Hat tip: John O'Leary
A Marketing Communications Blog
A Southwest Airlines flight attendant has turned the safety announcement rigmarole into an entertaining performance. When a service makes the customer smile, the brand checks into a cosy room in the consumer's mind.
Posted by Subir Ghosh at 09:46
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