Seth Godin offers boring advice

Seth Godin urges Marketers to find a handful people (he actually says ten people) who trust, need, respect and listen to you.

A question we Marcom professionals need to ask ourselves is, "Do we have a communication strategy specifically for these few?"

Seth signs off by saying, "Three years from now, this advice will be so common as to be boring. Today, it's almost certainly the opposite of what you're doing."

Read Seth's post here.