In a recent post on Tompeters.com, author, speaker and consultant Steve Yastrow argued that in each customer interaction, one must aim to be "irreplaceable." The post sparked an insightful debate in the comments section (Yours truly couldn't resist to add in his two bits).
I think trying to be irreplaceble is good advice for people as well as brands. It's only when you try to walk the extra mile that you can deliver WOW experiences like the one narrated in this video:
Thursday, 18 June 2009
The extra mile is where the WOWs are
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