Coke can, but will it?

A design concept titled COLORLESS by Harc Lee is being profusely applauded by netizens.

Here's the designer's take:

"A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface."

Prima facie, it looks like a great idea. Besides the environment friendly angle that the can projects, it looks stunning too.

It'd be interesting to watch if Coke actually puts the design on the production line.

Hat Tip: TheDieline.com