While we have been obsessing over tweets from Shashi Tharoor and Priyanka Chopra, a silent revolution has been brewing in the Indian corporate world.
Business leaders are realising that there're no better ambassadors of their brand than them, and the age of putting up walls around you is virtually over.
Anand Mahindra, the Vice Chairman & MD of the Mahindra Group, has been quietly setting an example on Twitter. While many new age companies and their CEOs have embraced Twitter, most traditional behemoths shy away from it, ostensibly for fear of backlash especially from irate customers, or because they are clueless about it.
In this scenario, Mr Mahindra's Twitter page (@anandmahindra) is a welcome breath of fresh air. He shares interesting tidbits, and most importantly, responds to queries and provides solutions.
Here are some examples of his Twitter conversations:
No comments:
Post a Comment