While brand managers and ad agencies "strategise" in conference rooms, sometimes brands get a fillip from unexpected quarters. This hilarious folksy video that sings paeans to Bolero (an SUV from the Mahindra stable) has surfaced on YouTube.
The song takes digs at many automotive brands including the likes of Honda City, Indica, Tata Sumo and even the Scorpio (which comes from the same Mahindra stable).
Somebody tweeted the link to Mr Anand Mahindra, the Vice Chairman and MD of Mahindra & Mahindra Ltd. and he retweeted the link with his comment:
Marketing is not just about "creating" a buzz, it's also about spreading the buzz.
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