Idiot box gets smarter

Targeted ads are all set to hit the television. Not in India, not just yet, but in the US.

Six of the largest cable operators in the US have jointly launched a startup that will use customer data to beam targeted ads.

“The vision is to put dog food ads only in front of customers who have dogs and to give people the ability to push a button on their remotes and order a coupon or a brochure, or buy a product,” says the CEO of the new venture.

Red Herring has the details.