Marcom Wishlist for 2010

1. That telecallers stop parroting "Is there anything else I may assist you with?" to conclude the call
   "Do you need any other help?" is shorter, sweeter and makes me feel I'm talking to a Homo Sapien.
    
2. That the same telecallers cut out the "Thank you for calling Abracadabra Magic services" part
   I know who I have called. Just end on a happy note and let me get on with life.
    
3. That the word "promotion" be banned from all Marcom material
   It's promotion for the company/brand. For me--the customer--it could be an offer, a deal or some such, but not a promotion.
    
4. That the term "Presenting Sponsor" appear only in sponsorship brochures and presentations
   For the man on the street, "Pahalwan Body Oil presents Kushti Kishton Mein" is more intelligible. If you do need a descriptor, use "Brought to you by" or "Presented by" but not "Presenting Sponsor". It's your internal lingo, please don't unleash it on me, the aam aadmi.
    
5. That TV and radio shows stop the breathless muttering of taglines along with the sponsor brands
   "Brought to you by Locomotive Mustard Oil--Har boond mein train ki shakti, in association with Balramgarh Shakkar - Live life with sugary sweetness" is like forcing the taglines down my throat and that ain't sweet.
    
6. That contractual service brands save the best offers for their existing customers...
   and not make them feel cheated by offering new customers the same service at 50% "promotional" discount while the trapped ones continue to pay a premium for being loyal.
   [Hint: Think home loans, pest control services, club memberships...]

I know the last point is not within the purview of Marcom, but what the heck, this is a wishlist, right?

Have a great 2010.